Life in the UK Online
Freemium SaaS · UK Citizenship Test Prep
A full-stack freemium SaaS I designed and built solo. Mock exams, AI tutor, spaced-repetition flashcards, 14-language support, and a pass guarantee — serving 300+ users preparing for British citizenship.
The UK citizenship test is notoriously difficult — yet most study tools were generic, poorly designed, and English-only. The growing non-English-speaking applicant base had no quality product built specifically for them.
Built a full-stack freemium SaaS solo using Next.js, React, and TypeScript. Integrated an AI tutor, a spaced-repetition flashcard engine, and 50 mock exams. Added 14-language support and a pass guarantee for premium users. Deployed on Vercel with 60+ SEO-optimised pages indexed from day one.
300+ users within the first months of launch. 68 pages indexed by Google. The freemium funnel converts through AI tutor access and full mock exam packs — no paid acquisition, only organic search and word of mouth.